Peace and Love,

Elle

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...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 07SEP11 
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Today's Topic - DISTINCTION: Adding Value vs. Cutting Costs 
(Distinctions are subtleties of language that, when gotten, 
cause a shift in a belief, behavior, value or attitude.) 

When the going gets tough in business most folks 
automatically think of how they can cut costs in order 
to survive. There's another way to go. 

Remember a time when you, either as a consumer in a 
retail transaction or as a business person dealing 
with one of your vendors, were pleased by receiving 
more value than you planned on. Those occurrences 
may have been rare, but notice that the ones you 
remember feel really good. Of course they do; 
everybody likes to receive added value. 

So why not think of how you can cause those feelings 
in your customers by creating ways to add value to 
them? When they experience and feel that, you have 
set yourself apart from the automatic-cost-cutting 
horde. Besides, cost cutting only leads to a race to 
the bottom where nobody wins. 

Often, adding value costs no money, only some of your 
time and your intention to add value. Because you want 
to do business that way, which is no real cost at all. 

Coaching Point: This Distinction is, of course, applicable 
to business, but can you think of ways you could add 
value to the meaningful relationships of your life? 

YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
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Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com

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...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 27JUL11 
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Today's Topic - GREAT QUESTIONS: Ideas? 
(Great questions lead to great answers; weak questions, weak ones.) 

"What if all the ideas I want to have already exist and 
are just floating around waiting for me to discover them?" 

Coaching Point: It would change the game, wouldn't it? Instead 
of working hard to think up new ideas you could shift to simply 
becoming open to discovering the ones which are for you. Just 
about all the great creators who have ever lived have described 
the creative process in terms which could easily and accurately 
explain this idea. Your only requirement would be to quiet your 
mind of the assumptions, beliefs, programming, and noise of 
trying to figure things out and have the intention of noticing 
your next great idea. What kind of idea is that? 

YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 

Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com 

Peace and love,

Elle

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__________________________________________________________ 

...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 20JUL11 
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Today's Topic - PRINCIPLE: Thinking 
(Principles are basic truths that, when applied, 
cause success to come to you easier and quicker.) 

"Outside the Box Thinking" is, and has been for way too 
long, a popular thought. The intent of the phrase seems 
to be to stimulate creative thought, that is, to let go 
of being constrained by what you have already learned, 
what you have already thought, and have new thoughts. 

The problem with the phrase Outside the Box Thinking 
(other than its cliched status prevents it from being 
heard, thus having no effect) is that the emphasis is 
on Box and, somehow, getting out of it. It's an inward 
focus which does little to expand creative thought. 
Focusing on Box promotes more awareness of Box. 

Consider a new phrase -- "Outside the Thinking Box" -- 
where the emphasis is on Outside. This new phrase 
stimulates (at least for a little while until it, too, 
becomes cliche-y) by provoking questions such as: 

'What's a Thinking Box?' 

'Can there be anything Outside of thinking?' 

'What does Outside look like?' 

A Thinking Box is a hemmed-in place. Outside is 
boundary-less. 

Inside a Thinking Box lives understanding. Outside 
lives knowing. 

Box is cut-off-from. Outside is connected. 

Box is safe. Outside can be unsettling (a perfect 
place for creativity!) 

Coaching Point: Do you regularly get Outside the 
Thinking Box? 

YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 

Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com

Peace and love,

Elle

__________________________________________________________ 

...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 22JUN11 
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Today's Topic - PRINCIPLE: Attachment (To a Time Frame) 
(Principles are basic truths that, when applied, 
cause success to come to you easier and quicker.) 

Attachment is a recurring theme in these S3MC's. 
You may want to visit the full on-line database of 
these weekly musings at 
http://www.straususa.com/scripts/selection.lasso 
and enter 'attachment' in the Subject box to see what 
has been published over the years. 

Most of them have referred to attachments to 'things' 
such as objects or outcomes. 

This S3MC is about attachment to timing, which is 
when you try to force an outcome to occur by a 
certain time. The key word here is force. 

If you are attached to a time-certain, you may be 
doing two things: 

First, you may be setting yourself up to be disappointed, 
if the outcome has a different timing. Intend the 
timing, don't try to force it; big difference. 

And second, you may be holding yourself separate 
from other resources which could help bring about 
the outcome. Remember the old quote attributed to 
Goethe [incorrectly so, but never mind, the idea's 
a good one], "...the moment one definitely commits 
oneself, then Providence moves too. All sorts of 
things occur to help one that would never otherwise 
have occurred." 

By letting go of When and simply focusing your 
intentions on What and Why, you allow additional 
resources to assist you in the proper time frame. 

Coaching Point: Does what you want really have to 
happen by....? 

YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 

Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com

__________________________________________________________

...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 01JUN11 
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Today's Topic - PRINCIPLE: Fail To Fit In 
(Principles are basic truths that, when applied, 
cause success to come to you easier and quicker.) 

When you just fit in, your passion dies a little. 

When you just fit in, we all lose the contribution you 
could have made. 

When you just fit in, you believe in your own truth a 
little less. 

Fitting in sucks. 

You fit in because you're afraid to stand up, stand out. 

You fit in because you've been conditioned to, by them, 
by the system. 

You fit in because you don't believe in you, you believe 
in them, in the system. 

Fitting in kills you a little. 

But don't fail to fit in just because it makes you unique. 
That's merely being needy for attention. That's using the 
outside, their reactions, to define you. 

Fail to fit in because it would be inauthentic for you to 
do anything else! That comes from a place so deep 
inside you that you may not have even seen it before. 

If "they" don't like it when you fail to fit in, you may be 
planted in the wrong place. 

We don't need you to fit in. We need you to inspire us. 
To show us what we're capable of, too. 


Coaching Point: Where, recently, have you failed to fit in? 




YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 


Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com 

Enjoy!

Peace and love ~ Elle

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__________________________________________________________ 

...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 25MAY11 
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Today's Topic - DISTINCTION: Choose vs. Chase 
(Distinctions are subtleties of language that, when gotten, 
cause a shift in a belief, behavior, value or attitude.) 

[While this Distinction has particular application to 
sales and sales people, it has application for all types 
of relationships.] 

Imagine that you are selling a product or service and 
there are very few prospects for your offering. Because 
of this scarcity of potential buyers you market, send 
out sales literature in a variety of forms, initiate cold 
calls, track down suspects, and try to win over 
prospects into becoming customers. Whew. Tiring. 
This is what chasing is about. 

Now imagine that, for several reasons, every morning 
there is a line at your door of people eager to buy 
what you're selling. (Picture a hot new restaurant or 
a sports team in the playoffs.) You realize that 
because of this abundant demand you can't take on 
all of the business, you've got to say no to some of 
them. So you use a filter to sort out the best ones. 
Your filtering criteria -- profitability, ease, whether 
you like them, their ability to refer, etc. -- assists you 
in having the best potential buyers float to the top. 
Those you let buy from you. This is what choosing 
is all about. 

Few people in sales are clear that being in the 
choosing business is possible for them. They just 
assume that they have to chase. They think they 
have to sell to people instead of having people buy 
from them. When you're the purchaser which do 
you prefer, to be sold at or assisted to buy from? 
Buy from, of course. 

Why not study your market to find out what they 
are really passionate to buy, what will help them 
solve their problems or give them the opportunity 
of a lifetime? Find out what they want. 


Coaching Point: How much energy are you spending 
being a better chaser? Could you use some of it 
setting yourself up to be a chooser? 




YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 


Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com 

Peace and love,

Elle

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...S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1600+ Readers: 3200+ 16MAR11 
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Today's Topic - DISTINCTION: Luggage vs. Baggage 
(Distinctions are subtleties of language that, when gotten, 
cause a shift in a belief, behavior, value or attitude.) 

Baggage. 

Just the word, used as a complete sentence, can evoke 
an emotional response because it has come to be used 
in the context of something unpleasant. "She/he has so 
much emotional baggage," is not a generally positive 
observation to make of someone. Or, to have made of 
you. 

Luggage is a more neutral term. Luggage is used to 
carry useful stuff. You use luggage to take the things 
you believe you will want and need on a trip. "Packing 
light" is a positive process; taking only what is useful. 

The distinction between luggage and baggage, then, is 
in the contents. Luggage assists you. Baggage weighs 
you down. 


Coaching Point: Who packs your (emotional) bags? 
You, living in the present, or your past? 



[Thanks to Clive Wilson (www.primeast.com) for inspiring 
this S3MC.] 




YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2011 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 


Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com 

Peace and Love,
Elle

__________________________________________________________ 

....S T E V E ' S....3 - M I N U T E....C O A C H I N G 
Steve Straus - Coach Subscribers: 1550+ Readers: 3100+ 29SEP10 
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Today's Topic - QUOTE: Highways and Runways 
(Quotes are capsules of information, reinforcement or enlightenment.) 


"A mile of highway can take you a mile. 

A mile of runway can take you anywhere" 

"Llano Larry" of the Llano, Texas airport 
(As quoted in Flying Magazine) 


Coaching Point: This quote is obviously about more than 
highways and runways; more than the difference between 
two strips of pavement. It's about perspective. Are you 
bound by the concrete of the here and now or do you leave 
it behind from time to time and live with the desire to see 
what's possible? 




YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2010 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address. 


Steve Straus 
A Coach for highly successful people -- since 1987 
195 Panorama Cir., Pottsboro, Texas 75076 USA 
903-786-4786 
http://www.StrausUSA.com 

Peace and Love,
Elle

__________________________________________________________

....S T E V E ' S....3 - M I N U T E....C O A C H I N G

Steve Straus - Coach Subscribers: 1550+ Readers: 3100+ 28JUL10 
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Today's Topic - PRINCIPLE: Farce 
(Principles are basic truths that, when applied, 
cause success to come to you easier and quicker.)

"May the Farce be with you." Huh?

In the Star Wars movies the line is, "May the Force be 
with you." The movie line refers to some unseen, powerful, 
prevailing resource available to help you have your life 
be better. Whether you agree with that or not, there is 
another undeniable force at work in your life. It is also 
unseen, powerful, and prevailing, and it affects your life 
at least as much as the Force.

It is the stories you've made up that are not true. Self- 
limiting beliefs like: 
"I can't." "That's scary." "I'm afraid." "I don't know how."

These stories -- these farces -- keep you imprisoned. 
These stories keep you from experiencing all that you 
really are, from performing optimally, from enjoying the 
full expression of your life.

In the artistic world a farce includes an element of comedy, 
but you are probably not laughing at your self-limiting 
stories and certainly not at the results of them.

May the Farce be with you? No. It's may the Farce 
NOT be with you!

Look into your stories. Resolve them. Break free from 
the Farce.

Coaching Point: What is one story you're telling 
yourself right now that just simply is not true?

YOU ARE FREE TO FORWARD THIS. And Thanks!

Copyright 2010 Steve Straus. All rights reserved.

++++++++++++++++++++++++++++++++++++++++++++++++

To subscribe or unsubscribe, click here  

www.StrausUSA.com/subscribe.htm 

then enter your email address.

Steve Straus 

A Coach for highly successful people -- since 1987 

195 Panorama Cir., Pottsboro, Texas 75076 USA 

903-786-4786 

http://www.StrausUSA.com